For our first episode in the new year, we talk with Swedish photographer Erik Johansson. An outstanding and creative photographer, based in Prague Erik captures not moments but ideas. A Hassleblad ambassador, Erik uses countless images and Photoshop to bring his unique ideas to life.
We talk with Erik about business as a photographer when you are producing “Art” and creating ideas. He talks about his process, how he started, experimenting with photography, imagination, and building a portfolio of personal projects to find clients.
From the initial idea to finishing a project it can take Erik up to a couple years. We talk with Erik about how he offsets this massive time frame, why he does not sell any of his personal work, and how he approaches photography like a painter approaches a blank canvas.
We had a super cool time talking with Erik, he is very inspiring so check out his work as you listen to the podcast.
What you will learn on this episode:
- building up your work
- using your personal work as a portfolio to find paying clients
- finding something that is unique to you that can allow you to stand out in the crowd.
- The use of a photography agent.
- Day rates and how to get your rates for clients.
- Start with basic equipment and upgrade as the jobs come in.
Links mentioned on the show:
- Erik’s website – erikjohanssonphoto.com
- ‘Behind the scence’ videos on Erik’s You-tube channel.
- Phase One Medium format cameras
- Vallerret Photography Gloves
This podcast is sponsored by Vallerret Photography Gloves. Keep your hands warm and your camera rolling during the winter.
Utilising Merino wool and flip-tech fingers, Vallerret photography gloves are a winter photographers best friend.